Bridging the Gap to
the American Geospatial Market
Tupana Strategy accelerates market entry for international geospatial technology firms. From go-to-market planning to high-velocity sales activities, we navigate the US landscape to secure your growth and facilitate rapid deal closures.
Our Services
With over a decade of experience in the geospatial technology, Tupana Strategy provides an informed perspective on the American geospatial landscape, giving non-U.S. geospatial firms a strategic foundation and sales muscle needed to thrive in the American market.
Go-to-Market Strategy
Comprehensive U.S. market entry roadmaps tailored specifically for your organization, focusing on localized positioning and revenue scaling.
Target Intelligence
Data-driven identification of key domestic customers and competitors, ensuring your outbound efforts target the most viable market segments.
Outbound Execution
Hands-on sales support to generate pipeline, and facilitate deal closures, covering everything from prospecting to final negotiations for non-U.S. high-tech firms.
About The Founder
Martin Paz is the Founder & Principal of Tupana Strategy. Martin began his career in Geospatial technology through his undergraduate studies at Villanova University with a double major in Geography & Environmental Studies.
He worked for Pacific PIR, an environmental consulting firm in Lima, Peru for 1 year before completing his Master's degree in GIS at SUNY Buffalo. He then worked for Esri for 5 years, spending the majority of his tenure as a Consultant and Project Manager within Esri's Professional Services Division.
Following his time with Esri, Martin received an MBA from INSEAD School of Business in Fontainebleau, France. After completing business school, Martin led Pix4D's Commercial Division for North America & Latin America for 2 years.
Martin has since consulted with several Geospatial companies across the globe. He is fluent in English, Spanish, and Portuguese.
Ready to Establish Your U.S. Presence?
Partner with Tupana Strategy to navigate the complexities of the American technology landscape. From go-to-market planning to closing your first major U.S. deal, we facilitate every step of your journey.